SWOT Analysis about Levi Strauss Integrated Marketing Communications

Question: Describe about the SWOT analysis of the product, Oppurtunity and Threats of Levi Strauss? Answer: Executive Summary: The report mainly channelizes with an introduction of the topic. The company profile will clear the brand image and products of the company, its industry repute and reputation in the market. A SWOT analysis has further done to understand the present market scene and the threats and opportunities that the company is facing right now in the market. The various threats and opportunities will tell the road map to growth as the market already has many players with same type of clothes and accessories. The objectives for development in market growth, profit maximisation and sales volume is discussed. The study will give us an intense understanding of the company and its various aspects. Introduction: Integrated marketing communication is "The coordination of various approaches to achieve the objectives of amarketing campaign with an effective use of various promotional activities that are intended with the aim to coordinate which each other.The integrated marketing communication identifies various strategic roles of different communication paths that reach a combined effort to marketing. It is an activity of applying consistent brand messaging with both non-traditional and traditional marketing channels. The study finds out the goals which points at maximising sales volume, market share, and profit in the market. The situation of the market which is currently prevailing, is also analysed in the study. The factors like distribution, product market, and competition are also analysed. SWOT analysis is taken up in the study to understand the on -going market scene. The market strategies of 4p`s place, price, promotion and people have been discussed elaborately. Levi Strauss is the pr oduct is going to be discussed here. Company Profile: Levi Strauss is an American apparel company well known for its denim wears. Founded in the year 1853, it is divided amongst three divisions. These divisions are situated in Europe, the Middle East and Singapore. 10,500 employees work for the company presently. The strategies of the company involve television advertisements featuring old music records. The brand image of the product is very well in the market. The level of cult customers of the products is too high. The product is very popular amongst that segment of the market, which believes in fashion and looking trendy. Even the showrooms of Levi Strauss are trendy and the ambience attracts the youngsters. Intensive study is done to get an insight of the market. A marketing plan will be made out of the factors that would come out during the study. SWOT analysis of the product: Levi Strauss stretches its market globally, where there are many other competitors selling the same line of products. In such a stiff market the survival is hard. In order to remain in the market, new strategies of marketing should be initiated. The study of internal and external forces can determine the weaknesses and strengths of the company (Aldridge, 2005). Levi Strauss has its market in accessories and clothing of the retail area. With the tagline of quality never goes out of style the company claims to sell the oldest jeans with the best styles and designs. Middle and upper segment are its target customers. To increase the market it has to target the lower segment too. Strengths: 1. The company owns 60 of it pants in the United States of America and 25 plant throughout the world. The demand for the products is too high in the international market (Etzel, Walker and Stanton, 2007).2. Huge Market share: Ruling in the industry since 1853 the company has a very commendable knowledge of the market. This long existence must have reasons, which shows its efficiency. The company is aware of all the marketing strategies that the competitor can play against it.3. The channels of distribution: The company has a huge distribution channel that makes the product available whole round the globe. Having such huge manufacturing plants the company has to have a very efficient sales and trade promotions to exist in the market.4. It has 470 self owned stores in the world with 16000 plus employees. Retaining these employees is not an easy task. It is also matter of high reputation. The growth of the company is depended on this employees, this shows the highly efficient human reso urces management of the company. The turnover ratio of the employee is also low (Breward, 2003). 5. Retro popular songs: The most attractive thing about its advertisement is the Retro songs that it features in the videos. The stylish and trendy looks of the advertisements make the products very desirable. Weakness: 1. The pressures that it faces from the market makes it lag behind sometimes in its strategies. In general, the company believes in attacking its competitors but if the competitors attack, it has to be ready with the defence plan.2. When there exists competitor`s with almost same line of products, the scope to grow well stagnates. The cave to success becomes narrow. The company should not dwell in a stagnate market. There are very few factors, which would help make the difference. One of those factors is Quality and this factor is very important too. Integrated marketing communication is "The coordination of various approaches to achieve the objectives of amarketing campaign with an effective use of various promotional activities that are intended with the aim to coordinate which each other.The integrated marketing communication identifies various strategic roles of different communication paths that reach a combined effort to marketing. It is an activity of applying consistent brand messaging with both traditional and non-traditional marketing channels. Oppurtunity: 1. international market with less manufacturing cost: Due to some countries having cheap labours, the production cost may tend to low, low cost of land etc Levi`s Strauss gets this low production benefit since when it have 25 manufacturing plants across the globe (Groom, 2012). Lower rates of Products at home market are same sold out always by this manufacturing plant. As an opportunity the number of this kind of plants need to be increased to give a tough competition in the market and to beat others (Lake, 2015).2. Growth of market of casual wear: As trend has changed the way of wearing the casuals to large number of people, which become the boon for this type of company. This is the very moment where Levi Strauss can expand its market and the jeans industry can do the business well, due to having a big opportunity. This is when, the company is having a chance to maximise its production and marketing. Here the idea is to warm up with new styles and designs along with different price ranges to let the other classes of the society become Levi Strauss`s delighted customers. To attract more customers, the company needs to look after whether it has much number of varieties and for this there should not have any compromise when quality is concerned(Jones, 2002).3. Acceptance across the world market: The Company is having products and accessories which primarily produced to be worn by western people since few years but now a day the world has changed, people across the globe has accepted the western wears, they wear those garments, with great joy and style. Levi Strauss now just needs to look for more markets to sell out its products (Kerin, Hartley Rudelius, 2011). Threats: 1. Trends with Rapid changes: Todays world is very dynamic with the changing trend is which gives less time for everything. Less time to come up with newly planned designs, less ti, less time for the product manufacturing, for marketing also. This scarcity of time leads production to the loss, wastage of capital used for marketing.2. Lack of property rights: It is a fact that, some countries are manufactures who are manufacturing jeans in the name of Levi Strauss and selling them with a very less price at market. The customer is not having knowledge enough to detect the quality to buy and they got it at a low price (Kerin, Hartley Rudelius, 2013). As this is a common fact and it has ruined the customer count to the company. The company is unable to stop this because, as it happens in some other country (Kerin, Hartley Rudelius, 2011).3. Product substitution and Increase of competition: As previously mentioned, the company is facing many challenges in the market across the globe bec ause of its competitors and their good image in the market (Kotler Keller, 2009). The market is bounded as the competitors hold same accessories and products same as Levi Strauss. The company needs to look into various span of actions before launching its products work wide (Kotler Armstrong, 2012). Sometimes there are big chances to face big failures. Competitors: There are four main competitors of Levi Strauss to compete with: Wrangler Lee Tom Hilfiger Spykar Objectives to attain better sales: 1. The company can increase its promotional activities with lots of advertisements in fashion magazines. 2. The company should achieve sales more than targeted by more offers to the customers.3. Conversion rate of the customers can be done by converting the competitors customers.4. The distribution channel of the company should be increased by attractive sales and trade promotions.5. The company can set up more manufacturing plant in those countries where the cost of manufacturing is less (Mc Daniel, 2009). 6. The enhancement of frequency of advertisements can be done in television.7. The company targets mainly the middle and upper segment of the society. They should also come up with products which would also suits the lower segments to. Low prices can be offered for that segment. This would help the company to acquire another section of the society. Objectives to attain better market share: New showrooms can be opened where there the company has not reached yet. Offering New designs in the market. Distribution channel should be increased. Objectives on maximization of profit: 1. The principles of demand should be met by the entire product to which they have to maintain the similar status of good will in the market.2. The company must have location expansion physically3. Whenever there will be requirement the organization will be able to do restructuring internally.4. To improve the Chanel by maintaining good relation with the Vendors.5. To pave way to innovations by following the tendency (Muller, Alt Michelis, 2011)/6. To check on the updates about the competitors.7. To implement and drive promotional plannings in order to retain and attract new customers (Pride Ferrell, 2010)8. To advertise the product in a global forum by technological advancement.9. The accessible customers should have the knowledge about the sale.10. For purposes to be served later an up to date customer database must be developed.11. It is very much necessary to execute a management on customer relationship in this Organization (Tracy,2014)12. In the recent market introduction of new products must be done.13. Maximizing profit and minimizing cost must be supported by not wasting resources and application of sufficient resources.14. When a product is popular; it becomes clear that the product has reached the people hence brand awareness must be emphasized by Levi Strauss (Wilson, 2011) Marketing Strategies Applying new strategies a company, the marketing strategy aims to increase its profit and sales. There are certain implemented long-term plans that help in attaining huge goal. The adopted strategies of a company, follows instructions, which are positive, well-defined and profound. This strategy helps to determine the goal-achieving capability of a company. There are two types of marketing strategy, they are interactive and Dynamic. They can be partly unplanned and partly planned. Long-term tools such as Customer lifetime value models can be very impactful helping to rouse the consequences of strategy on attainment. In order to gain the market share Levi Strauss can follow various strategies. Keeping in mind the 4ps of marketing mix the strategies must be made. They are Price, Product, promotion and place. Product : it is very much necessary to put the right product at its respective place and in a proper time. A company like Levi Strauss must possess the quality to make its product on hand in all units. One of the most popular outfit produced by Levi Strauss is Jeans, if the variety of jeans is available with various choices then the market be likely to explode. Place: it is considered to be an important feature which helps in determining the appropriate distribution channel. It ensures whether the customers are receiving the product in the required place or not. If in the suitable geographic location, the outlets are not available then it becomes hard to make sure that the distributional channel is no correct . It clarifies the appropriate distributional channel. The accessibility of Levi Strauss outlet is proper. In every Shopping mall, small franchising outlets are also present. Yet there are markets where exploration is needed where the company can flourish its units for selling their products. Even after venturing the international market Levi Strauss focuses on markets that are yet to be explored (Brennan, Canning McDowell, 2007). Price: in case of every products price remains an important factor. It explains the worth that a customer makes of a item. The sustainability of a company somehow depends on price in the market. If the quality of the product and the price of the product does not matches then there are possibilities of the product be exceeded by its competitor and the existence of the product in the market to demolish. The cost of production, the added advantage of the product and the competitors price, are the prime factors that help in deciding the cost of a product. In places where Levis Strauss is yet to be reached, the company must initiate plans to reach. Promotion: Marketing the manufactured goods in front of the consumer is called Promotion. Along with helping at selling the product, it also helps in solving the question on moving into the right direction for the company. It also helps to see whether the target customers is receiving what exactly the communicating message conveys. Levi Strauss is popular for its promotions and advertisements. Hence a little more stress must be given to those areas where the customers are not aware about Levi Strauss. Conclusion: The report depicts the incorporated marketing communication and its influence on Competitiveness in Levi Strauss. The study is accurately and thoroughly done on the strategies that should be applied by the company. A SWOT analysis is done keeping the marketing mix that helped in analyzing the weakness, opportunities, strength and threats of the company. The scope of the expansion of the company is high n internal and external context. Though the market structure seems to be very steep yet there is no way that the scope of rising for Levi Strauss will fade away. References: Aldridge, A. (2005).The market. Cambridge: Polity. Baines, P., Fill, C. and Page, K. (2008).Marketing. Oxford: Oxford University Press. Breward, C. (2003).Fashion. Oxford: Oxford University Press. Elliott, G., Rundle-Thiele, S. and Waller, D. (2012).Marketing. Milton, Qld.: John Wiley and Sons Australia. Etzel, M., Walker, B. and Stanton, W. (2007).Marketing. Boston: McGraw-Hill/Irwin. Groom, G. (2012).Impressionism, fashion, modernity. Chicago: Art Institute of Chicago. insider, b. (2015). . Jones, R. (2002).The apparel industry. Oxford: Blackwell Science. Kerin, R., Hartley, S. and Rudelius, W. (2013).Marketing. New York, NY: McGraw-Hill/Irwin. Kotler, P. and Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kotler, P. and Keller, K. (2009).Marketing management. Upper Saddle River, N.J.: Pearson Prentice Hall. Lake, L. (2015).Beginner's Guide to Integrated Marketing Communication. [online] About.com Money. Available at: https://marketing.about.com/od/marketingglossary/g/imcdef.htm [Accessed 11 Feb. 2015]. Lamb, C., Hair, J. and McDaniel, C. (2009).Marketing. Mason, Ohio: South-Western Cengage Learning. Muller, J., Alt, F. and Michelis, D. (2011).Pervasive advertising. London: Springer. Potter, N. (2012).The library marketing toolkit. London: Facet Publishing. Pride, W. and Ferrell, O. (2010).Marketing. Australia: South Western Cengage Learning. Tracy, B. (2014).Marketing. New York: AMACOM. Wilson, R. (2011).Fashion industry. New York, NY: Rosen Central. Brennan, R., Canning, L., McDowell, R. (2007).Business-to-business marketing. Los Angeles: SAGE.

The Biggest Myth About Get Your Term Paper Help Exposed

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Great Research Paper Topics For Students Writing First Time

Great Research Paper Topics For Students Writing First TimeThere are great research paper topics for students writing first time. First time students to a university often find it difficult to complete theses in the classroom setting. However, theses papers need not be like the usual dull ones we had in the school days.Start off with some imagination. Think of different subjects you may want to write about, or a special subject that interests you. You can also find an existing topic and tailor it to fit your writing style. This would allow for a combination of the topics you are interested in.In today's world it is possible to write with a personal angle. So, consider your personal experiences. This will open up your mind to new research topics.You can also use a writing software which is very easy to use. Students would be surprised at how powerful this can be. The program will help you decide on the topic you want, as well as the style of writing you would like to adopt.Another way to approach writing research paper topics for first time students is to get help from outside sources. These may be teachers or even college faculty. They will be able to offer insight into topics that may interest you.Be creative. Come up with original ideas to complement the topic you have chosen. Whatever you decide to write, make sure it is relevant to your subject. You can also ask questions about the topic on the internet to get ideas.Another way to tackle research paper topics for first time students is to look online.Here you will be able to find useful information that can help you to write an interesting paper. You can also find good places to buy books on the topic you have chosen.Do some research to get more of an insight into the subject matter you want to write about. Find out what other people are writing about. This will help you prepare for the writing part of the project.

Independent Essay Topics - Define the Essay Topic and Stay Consistent

Independent Essay Topics - Define the Essay Topic and Stay ConsistentBy far the best essay topic for you is the one that is consistent with your major or academic goals. However, as soon as you begin writing, you will quickly find that your major topic will not be an adequate enough basis for a great college essay.As you narrow down your main choices of subjects, it is important to understand that the more technical the topic is, the less time you will have to spend on style and content. These types of subjects are often more intellectual in nature and require a more in-depth research method. The reason for this is that you will be writing an essay that will be read by a very large audience.It is very important that you understand how your college essay will be formatted if you want to get the most out of your independent essay topics. The hardest thing about writing college essays is that they are extremely long. This is due to the fact that all the information that you need has to be tightly organized. You do not want your essay to be too hard to read.The best advice to get out of this is to develop the most excellent independent essay topics possible. By outlining the topics that you wish to write, you can instantly narrow down the list to just a few subjects. As you continue to revise and organize the subjects that you originally had in mind, you will quickly see that there are far more ways to build a topic than what was outlined above. In order to keep from repeating yourself, you may want to keep a notebook for each topic that you create and write down each section as you go.After the first draft is completed, your next step is to go back over the essay to make sure that it contains the sections that you established in the first draft. Sometimes the most challenging part of writing a college essay is putting the writing together as it relates to your objective statement. In this case, the key is to work closely with your thesis advisor to make sure that the essay flows properly and makes a clear and concise statement of your research project.Once you have successfully developed your independent essay topics, it is important to understand that you will need to maintain consistency throughout the article. For example, if you choose to write about a particular essay writing problem, you will want to follow this up with another essay topic in order to clarify the problem and provide more detail.Always remember that your objective is to present an argument for why you should receive a passing grade in a particular course. Do not allow the topic to prevent you from writing an excellent college essay. Keep in mind that your major will dictate the type of subject matter that you will discuss but it will not prevent you from doing an excellent job.

Writing a Sample Argumentative Essay

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What Is a Bboy free essay sample

David Le Date 3/20/13 Dr. Hasell ENGL 1301 – 38107 Word Count: 1,159 What is a Bboy? (final) Bboying is not just a movement. It is a passion, a language, a form of art and expression. The terms bboy (be-boy) and breaker come from the words beat boy and break boy. Bboy refers to someone who dances to the beat of the music and breaker refers to someone who dances to the break section of a song. The part of a song where there is no singing, just pure instrumental music. Essentially bboys and breakers are the same. Breaking is very different and unique when you compare it to other styles of dance. Ballet revolves around graceful movements while bboying can be whatever the dancer feels like doing during a song. All that matters is the beat of the music and the passion of the dancer. The most important thing about bboying is having the opportunity to express yourself, that brief moment when you can be true to yourself. We will write a custom essay sample on What Is a Bboy? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bboying is a unique form of art. You may have heard that painters need inspiration before they can create art. For a bboy, the music is the inspiration, from the instant you feel the beat moving through your body to the very end of each dance set. That small interval of time is when someone would paint the picture of what he or she is feeling through physical movements. Some might have the urge to do power moves. These moves involve require strength and complete control over the body, for example hopping while holding a one handed handstand. Other dancers might feel the music is moving them to express in slower more fluid motions by maybe gracefully sliding and spinning while on their knees. There are some basics moves for breakdancing but the best dancers are original and create their own personal signature moves or styles. Once a year the best bboy crews from all around the world will come to one spot and battle each other through dance in order to gain respect from other dancers all around the world. This event is called battle of the year. I think one of the biggest defining things about battle of the year is that the winning prize money is only three thousand dollars. After this is split between maybe 10 crew members the amount of time put in to win doesn’t pay off. But to these professional bboys the pride that comes with winning is all that is needed. When the dance battles take place each crew will take turns sending in one member to freestyle to the music. Each bboy is different, there cannot and never will be two people that dance with the exact same style. This is one of the amazing things of breaking. A friend of mine likes to dance with a wobbly drunkenness with each step in order to taunt his opponent while another friend is very serious in order to show that the opponent has no chance of winning the battle. I’ve seen one dancer end his freestyle set smoking an imaginary cigarette and throwing it onto his opponent to tell him he had just gotten â€Å"smoked†. Now, if this was any other hobby or sport, doing these sorts of things might get you beat up. However, this is one of the beauties of the bboy culture. Even after conveying such mean and hurtful actions every bboy understands that it is all part of the â€Å"act† and it is nothing personal. Over time clowning or making fun of your opponent has become a very essential part of dance battles. After each battle all competitors will always shake hands and hug, even if it is a total stranger. For most bboys, respect is given right from the second someone else decides to express themselves over the music in the spotlight. This is because most breakers know that it takes courage to would out in front of a crown and express yourself ignoring what people may think. The complex language of dance is solely unique and is what makes the bonds and friendships between breakers so powerful. Sweat, pain, and exhaustion are all things that intersect the path of bboying. To any true dancer, the drive to improve will always out way the pain and the downsides. Every crash is a lesson; the only way to improve as dancer is to learn from previous mistakes. Over the years technology has made this easier; many bboys can now simply record themselves in order to watch for errors or mistakes during their practice sessions. While this helps decrease the time it takes to learn things, true breaker will never stop and always strive to be a better dancer. Ultimately there is no finish line; the real goal is the friendships and memories that will be made through this journey. He or she will always be trying to beat that future opponent who may be good or bad. There are four main elements of bboying; power, footwork, top rock, and freezes. Power moves have the steepest learning curve of them all. The most basic power move is called the windmill and this on average takes at least 6 months to learn just one rotation. And when I say six months, I mean six months of practicing every day for one hour minimum. There are many bboys out there who love power moves for this very reason. They are so hard to master, and achieving them makes it worth that much more. The best bboys have a good balance between all four of these different styles. During this adventure of learning each style, good breakers dissect each move in attempt to make new and original things out of the old. It may be just one slight difference of being lower or higher with your legs or it could be a whole combo of fast stepping movements stringed together with original fluid transitions. This is the true beauty of bboying; one can do whatever one wants. There is no one in the world that can say you are doing your own style incorrectly. Creativity is a truly amazing thing. Because of the nature of the brain, there is an endless amount of combinations and movements that can be thought of or discovered. Dancing, to put it simply, is a vessel to express ideas and emotions. The only reason breaking is still thriving today is because there is always something new that can be created. Every generation will build off what their previous generation has made and make it their own. Over time the â€Å"foundation† moves have changed, and it will always continue to evolve as long as there is music and a will to express. Some might say that other things make up a true dancer, but out of all of them I would have to say the most vital things are to be original, be unique, be you; bboy.

Free sample - Psychological Disorders. translation missing

Psychological Disorders. Psychological DisordersPsychological disorders which are also called mental disorders are models of behavior or psychological symptoms that influence many different areas of life. Such disorders cause affliction for the individual having these symptoms. Though psychological disorders are in general signalized by some form of strange behavior, sometimes it is hard to find out the abnormality, especially as it differs depending on the culture (Merrell, 2008). There are some kinds of standard approaches for determining abnormality with the aim to diagnose the disease. The statistical approach has to reckon up behavior by establishing how closely it relates to or differs from that of the most of people. Behavior of an individual can also be determined by whether it corresponds to social norms and cultural standards, an approach that eludes blaming heretics as abnormal for behavior that, while being extraordinary, may not encroach on social rules and may even be appraised in the certain culture. Personality is the mixture of thoughts, feelings and conducts that makes every individual unique. It's the way people treat, comprehend and relate to the world, as well as how they consider themselves. Personality is formed in childhood subject to the influence of two elements: - inherited tendencies, or genes, i.e. traits of character which influence an individual’s personality through parents, namely shyness or having a happy outlook which is known also as temperament. - environment, or life situations, i.e. the place where a person grows up, events that happened in his or her life, and relationships with family and other people. It also embraces such moments as the type of parenting a person had, namely loving or offensive (Coon and Mitterer, 2008). Personality disorders are considered to be caused by a mixture of these genetic and environmental features. Some individuals may be born with a genetic vulnerability to evolving antisocial personality disorder - and different life situations of a person may initiate its actual development. There may be a connection between an early lack of sympathy, i.e. realizing the perspectives and problems of other people, including other children as well - and later attack of antisocial personality disorder. A person may inherit such personality problems, so it they can be defined in early stage, it may help make better long-term results. The other way to evaluate if the behavior is to be considered as normal or not should be made by determining whether it is adaptive or maladaptive, and to what extent it intervenes with the behavior of everyday life of people. There are certain situations when psychologists may also determine the normality exclusively on the grounds of whether or not an individual is made unhappy or uncomfortable by his or her own conduct. Antisocial personality disorder is characterized by the behavior violating legal and moral standards that are typical for the society. American Psychiatric Association's Diagnostic and Statistical Manual of Mental Disorders is accepted to be the norm for the classification of psychological disorders; its latest edition is referred to as DSM-IV. It has established five axis for determining conduct and conception models, and presented a complete setting in which to determine a person's psychological image (American Psychiatric Association, 2000). According to DSM-IV people suffering the antisocial personality disorder are characterized by constant lying or stealing, conning for profit or pleasure, lack of behavioral self-control, impulsiveness and inability to plan actions and fulfill financial obligations, annoyance, intolerance, assault. Individuals with antisocial personality disorder may also have periodic difficulties with the law, promiscuity, they show tendency to encroach the boundaries and rights of other people, hostile, often cruel conduct; disposition to getting involved in fights, incapacity to permit tedium, neglect for right and wrong, poor or offensive relationships, irresponsible work conduct, indifference for safety etc (American Psychiatric Association, 2000). Antisocial personality disorder has a tendency to be congruous with criminal conduct and is mostly known as sociopathic conduct. Individuals suffering from antisocial personality disorder have lack sympathy and tend to be superficial. In most cases they think very high about their personality while looking down on other people or blaming them for their problems. Besides, it is common for individuals suffering from antisocial personality disorder to show fascination which is helpful for taking advantage of others. Persons suffering from antisocial personality disorder show no compassion for hurting other people, will easily cheat in order to get profit or some other pleasure, and demonstrate a thoughtless inattention for their or other's safety. In many cases, such people will not have close relationships because of these conduct patterns. As for gender differences, it is proved that antisocial personality disorder affects more men than women at a three to one ratio. It is known that it is very hard to cure antisocial personality disorder. People suffering from such disorder may not even wish to be treated or think they have such an illness. People suffering from antisocial personality disorder may also need treatment for other illnesses, such as depression, fear or thyroid disorders. Such people may need help of family or primary care doctor, psychiatrist, pharmacist, members of the family and different social workers. Both psychological and pharmacological interventions for people suffering antisocial personality disorder are not researched enough and direct proofs on the treatment of this population are not numerous. Duggan reports that at least three researchers did not find positive effect of psychological and pharmacological treatment (Duggan, 2009). There can be some other ways of treatment of antisocial personality disorders such as stress and anger management skills, hospitalization, psychotherapy and medications. It shall be admitted that the effectiveness of anger management is doubted as anger is not a symptom of the antisocial personality disorder. Generally, the choice of treatment depends on the certain situation and severity of symptoms. DSM-IV informs that psychotherapy is the major kind of treatment of antisocial personality disorder, a general term for the process of treatment by talking about the illness with a mental health provider. The usage of psychotherapy was explained in a number of guidelines. Cognitive behavioral therapy is aimed to reveal unhealthy, negative opinions and conducts and supersede them with healthy and good ones. These guidelines also emphasize on the applying of moral reasoning as an active part of treatment, social information processing approach, and planning in order to prevent relapse. In addition, the treatment should be organized in the way that patients will be not required to tell about their emotional states. Asking them about ‘feeling states’ is not applicable for the patients who have difficulty with assessment of such states, and who may be aggressive if confronted with a potential personal shortcoming. High level of external structure (supervision of the patient a nd contingent reinforcement of specific pro- social behavior) is likely to lead to improved outcomes in antisocial patients. (Hesse, 2010). If you have a person you love who is suffering from antisocial personality disorder, it's essential for you to get help for yourself. Mental health professionals can help teach you the way how to protect yourself from the attacks, fury and indignation which are often present in the nature of people with antisocial personality disorder. Mental health professionals can also provide some recommendations about support groups for families and friends influenced by antisocial personality disorder Nowadays there is no certain way to prevent antisocial personality disorder from developing. The only thing that may help is attempt to determine those most at risk, such as children living with carelessness or insult, and providing early interference may help. Receiving proper treatment in early stage may forestall symptoms from getting worse.